

Ever since the beginning of time, ambitious people of the world
have attributed some "indescribable secret" to the success of
those people with wealth. These people have spent, and will
continue to spend, millions of dollars to cultivate these
"secrets" within themselves.
Particularly since the early seventies, there has been a growing
demand by the public to attend classes, workshops, and
self-improvement seminars that will enable them to align their
thinking as well as their actions, with those of people who have
already achieved success.
The popularity of such best-selling how-to books as WINNING IS
BELIEVING...THINK AND GROW RICH...HOW TO DEVELOP A WINNING
PERSONALITY...OVERCOMING SHYNESS... IMAGINEERING... NEW LIFE
OPTIONS... WINNING BY NEGOTIATION... SUCCESSFUL VISUAL-VERBAL
COMMUNICATIONS... CONVERSATIONALLY SPEAKING... and countless
others lends reinforcement to the "need" for self-improvement
seminars.
You can promote and stage these seminars either as a generalists
or as a specialist in a specific area of expertise--and attain
wealth for yourself almost beyond your current imagination! The
market potential has only barely been scratched, affording a real
ground-floor opportunity for those with the gumption to take
action.
Dale Carnegie--the author of the book, How To Win Friends and
Influence People--was certainly one of the first, if not "the
first" self-improvement seminar market/teacher. Back in the Great
Depression of the thirties, he recognized this need in people to
improve themselves--he worked out a deal with the local
management of his hometown YMCA-- got the word around that he was
holding classes on self-improvement--and the rest is one of the
truly classic unemployed-to-multi-million-dollar success stories
of our time.
A self-improvement seminar is conducted much the same as a
Toastmaster's Club meeting...It can be held just about anywhere,
from the informal atmosphere of someone's living room to the
formalities of the Hilton Convention Center.
Basically, a self-improvement seminar is a gathering of people
where one or more speakers talk on a specific subject. More often
than not, only a certain aspect of self-improvement, such as How
To develop A Positive Mental Attitude--is the thrust of the
seminar. In other words, the more successful seminars deal with
"specialized areas" of self-improvement.
These speakers usually wind up their talks with audience
involvement questions and answer sessions. Most of them "wind
down" with the speaker circulating thru the audience, plus lots
of opportunity for the purchase of self-help books and tapes by
the people wanting on-going motivation and reinforcement to what
they've just heard. Always-sometimes even as the featured subject
of the seminar--there's a great deal of motivation projected
during these meetings. At the bottom line, motivation is more the
purpose of these seminars than the attendees learning something
they don't already know. The favorite words of most seminar
speakers is usually, "It's the difference between having a dream
and taking action--a matter of saying I can, believing it, and
then doing it--because you can!
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